Authentic Beauty Concept Hydrate Cleanser is a transparent, sulphate surfactant-free shampoo designed to gently cleanse and moisturise normal to dry or curly hair. Its caring formula restores elasticity and bounce, leaving curls soft, shiny, and full of life.

• Gently cleanses with a rich, caring foam

• Moisturises and revitalises dry or curly hair

• Restores elasticity and enhances curl definition

• Sodium C14-16 Olefin Sulfonate acts as a gentle sulphate substitute

• Free from sulphate surfactants, parabens, and silicones

• Vegan, cruelty-free, and sustainably sourced